Surf-Grip^TM to Make East Coast Debut

Pismo Beach, CA - January 2^nd, 2009 - Sick Performance Concepts, LLC, an emerging company in the action sports industry, announced today the Surf-Grip^TM Tour which will bring a new ocean sports item to seven Florida beaches during winter break.

The Surf-Grip is a new innovation for riding waves that offers an alternative to body boards or surf boards. . The Surf-Grip is a pair of foam paddles with handles that beach goers can use to increase their buoyancy while body surfing and get long ride into shore. A wide audience of beach goers and even tourists will be able to pick up the Surf-Grip and enjoy the thrill and power of the ocean. To kick off the launch of the Surf-Grip, demo teams will be visiting beaches along the Florida coast starting January 7^th.  Locals and visitors can be among the first to experience the Surf-Grip firsthand by attending one of the scheduled beach visits.  Loaner units will be available for testing at no charge.

"The ocean is one of our national treasures and with the Surf-Grip, people can enjoy the beauty and the power of waves like never before," says Michael Sick, inventor of the Surf-Grip.  "It's a different ride and going ‘mano a mano' with the ocean is a real thrill".

Media Advisory:

For additional information or to schedule interviews, please contact Jaclyn Sick.

Good photo opportunity at this event.

About: Sick Performance Concepts, LLC promotes fitness and respect for the ocean environment while delivering products that help beach goers enjoy the power and beauty of the ocean. The Surf-Grip is a new innovation in wave riding that gives the thrill seeker extra buoyancy to catch a long ride. For photos and more info: www.surf-grip.com

Jaclyn Sick

Marketing & Promotions

858.342.5011

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Michael Sick

President

858.342.0998

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