Sick Performance Concepts, LLC promotes fitness and respect for the ocean environment while delivering products that help beach goers enjoy the power and beauty of the ocean.

The Birth of Surf-Grip...

It all started with an idea, a love for the ocean, and a Sick last name.

After toying around, the prototype which began as pool-noodle/trashcan lid combo came to life and the Surf-Grip was born in San Diego, CA.

The Surf-Grip is a pair of foam paddles with handles that beach-goers can use while riding waves to increase buoyancy and get that loooonnng ride!